What are some of the key event industry trends in 2024? Temporary event structures keep evolving alongside technology, so it’s no surprise that tech integration and adjacent innovations have become staples and are here to stay. Likewise, environmental aspects and sustainability often take centre stage as well. When it comes to the cold and warm seasons, trends lean toward decorating seasonal marquees in alignment with typical colour palettes associated with spring, summer, autumn, and winter. If you’re curious about the full picture of event industry trends, read the rest of our post below!
The event industry has certainly been choc-full of action and interesting developments lately! With major technological strides being made across the board and the rising interest in transforming event spaces with unique tents, like ClearSpan or other kinds of marquees, the industry is in the middle of a boom.
So, if you’re looking to design a magnificent and memorable event, be sure to observe the following trends. Your guests will thank you!
These days, organising events has become nearly synonymous with sustainability. Gone are the days of single-use plastic waste, like straws or cups. Eventgoers expect their hosts to remain environmentally conscious, minimising the carbon footprint, and providing sufficient assurance about the eco-friendly nature of the event.
Such responsible, sustainable event management also involves employing temporary solar panel installations to generate a significant part of the power needed to run the event. These considerations will impact many organisers’ decision-making processes when choosing the right marquee for their event.
Smart apps, Internet-of-Things (IoT) platforms and AI-powered features keep gaining ground in not just our everyday lives – they’re slowly changing the way event organisers plan and design their event agendas as well. High-tech solutions like smart lighting systems enhance the guest experience, reduce costs, and generally ensure the event runs smoother and more efficiently.
Now more than ever, events are centred around the idea of exclusivity. Expectations ride high for each event, since guests need to often justify attending one event at the cost of skipping another.
Pop-up stores exemplify this idea perfectly, creating a limited-time opportunity to obtain unique products. The fleeting chance at getting your hands on something incredibly rare is one that many don’t simply walk by nonchalantly. And it only makes sense to set up pop-up within temporary structures, and take it all down in one fell swoop once the opportunity passes.
As mentioned above, event designers nowadays find themselves in constant, fierce competition to see who can top expectations. Many venues place enormous emphasis on creating unforgettable, unique experiences. By incorporating VR, immersive multi-sensory experiences, and distinctive themes, organisers have recognised that engagement is the name of the game.
Event planning requires careful thought and consideration. No single aspect can be ignored if you’re pursuing the perfect event that captures hearts and minds.
One particularly important aspect that remains an evergreen cornerstone of event design is theming and decoration. While the timelessness of certain aesthetics like bespoke luxury or vintage charm continues to captivate audiences, playing into the seasonal elements works just as well.
Below, you’ll find a few ideas to create seasonal events that will resonate with your attendees, no matter when you’re hosting:
In the spring and summer, floral patterns and decorations reign supreme. Employ warm, colourful lighting to accentuate the blossoming nature or fully resplendent summer flourish. Lush greenery also never goes out of style, so choose your decor wisely, depending on the theme and calendar. Let the seasons perfectly complement your decor to create a cosy and inviting atmosphere.
In autumn, try to accentuate the natural colours of gold and amber with similar decorations. Pumpkins immediately spring to mind as a classic rustic pick with their usual charm.
The winter months typically work best with palettes of silver and icy blue to capture the magical mystique of a frigid winter. Other seasonal event trends also point toward reds and greens to celebrate the holiday season.
Temporary event structures complement our world’s natural seasonality perfectly well. For a hit party, private gathering, or large-scale event, decorating your chosen type of marquee according to the seasonal colour palette will surely resonate with your guests.
On the other hand, event trends in the industry have taken off in a technology-oriented direction, with the goal of creating memorable and engaging experiences for attendees. Given how the temporary structure and event organisation markets are heavily intertwined and simultaneously very competitive, a lot of importance is placed on each event to leave a lasting impression. If you want to take your event to the next level, create your personalised space with Pavilion. We offer a range of temporary structures for all kinds of events, including trade shows, conferences, or more intimate, private gatherings. Contact us today to obtain your quote, and let us help your vision become a reality!
You may also read: Exploring the Versatility of Pagoda Tents for Different Event Types
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