Outdoor event design isn’t just about sheltering or hosting a number of people in a specific spot for a predetermined amount of time. In fact, temporary structures are incredibly useful tools for transforming event spaces to create unique experiences for those in attendance exactly according to your vision. By utilising temporary structures, you can make your event entirely yours, independently of other venue bookings, spatial limitations, or weather conditions (if hosting outdoors). Interested in finding out more about the uniqueness and adaptability of temporary structures? We invite you to read on!
Concerts, trade shows, weddings, or large-scale charity events – what do they all have in common? If your first thought was “a sufficiently large venue” to house all the guests and visitors, you’d be correct. Organising a public event can often pose an enormous logistical challenge, starting with venue size as the first among many roadblocks and obstacles event organisers face in their job.
Temporary structures, however, tend to be a little overlooked in the event design space. While they may lack all amenities available in established conference centres and event halls, they offer unparalleled versatility and adaptability.
If you are hosting an event, you could rent out an entire venue, which will cost you a pretty penny to say the least. But, there’s another option – rent out part of the conference centre or event hall, and set up the rest of the space needed using a marquee hire service. Not only does this slash costs and overheads, but it also creates ample opportunity for a unique event experience with thematic decor and customisable interiors.
Still on the fence about the role temporary structures play in event design? Have a look at their key aspects and advantages below, you might just change your mind.
Environmental impact has been steadily gaining ground as a concern to which most eventgoers are no longer indifferent. It’s our common, shared ecological responsibility to minimise the resources we consume. As you might imagine, relying on a reusable ClearSpan or stretch tent to quickly erect and disassemble an event space leaves a less significant environmental footprint than relying on resource-intensive permanent structures.
Weather can be unpredictable, even on the best of days. This often leaves open-air events, such as outdoor weddings, at the mercy of forecasts. When forecasts indicate the presence of ominous cloud formations, attendees hope they will be spared and that the event will proceed without interruption.
That’s where temporary structures come in, providing shelter from rain, wind, and other adverse weather. For outdoor events, a sturdy marquee or ClearSpan tent is simply the best guarantee against unwanted cancellations and disappointed guests.
Booking an event hall imposes inherent restrictions. You may not be able to reserve it at a preferable date or time, depending on the venue’s popularity. Additionally, the space only allows for partial adjustments – like the decor or theming – that you have to receive permission for from the owner. Even then, reshaping the interior isn’t possible.
On the other hand, temporary structures allow for full space transformation. You have full control over the space’s size, shape, features, amenities, and all other aspects. This versatility lends itself to creating events tailored precisely to your needs.
Moreover, this flexibility means you can construct and deconstruct the venue precisely when you wish to – no need to make concessions on account of other events booked simultaneously!
Speaking of tailor-made event spaces, another advantage of temporary structures comes in the form of unlimited personalisation. The complete freedom of thematic arrangement allows event planners to create bespoke environments to reflect their visions and ideas. Whether you’re aiming for a cosy aesthetic during your next modest friends-and-family gathering or a lavish, opulent atmosphere for a VIP gala, the detail and individuality offered by temporary structures cannot be matched by permanent venues.
Sure, a permanent venue comes with a full package of amenities and services: restrooms, air conditioning, heating, and the works. Considering these aspects, the price tag attached to leasing such event spots is fully understandable.
The temporary structure industry, however, has taken notice. In response, thanks to advancements in technology and modern engineering, many such structures and event tents now come with built-in services like lighting, sound systems and other utilities for a fraction of the cost.
The event design scene greatly favours permanent venues, though temporary structures offer just as many advantages, if not more. They’re simply unmatched in terms of versatility and flexibility.
If you have an original event idea and need a trusted partner to help you bring it to life, contact Pavilion through our form! Fill us in on all the details and specifications, and we’ll help arrange the event with you.
You may also read: Seasonal Trends in Temporary Event Structures for 2024
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